About us


Sel de Mer was born from a chance meeting of a southern belle and a Hawaiian babe with two things in common, a major obsession for a killer wardrobe and a love affair with the beach.  With an extensive background in showroom sales in NY and LA and their lovable friendship , Lauren and Pauline knew that they had the chance to start something amazing!  Between a mid-day coffee date and a ton of laughs, Sel de Mer began. 

The lifestyle of our showroom is designed for the perfect combo of boho jet-setting gypsies, hard-working bad ass babes, and smiley, California beach girls.  We thrive off of bringing girls the perfect little black bikini, or that perfect day-to-night dress that goes with everything, and you end up wearing for days in a row :)

After two years, the Sel de Mer family has grown to eight brands, plus two of the sweetest girls in Florida and Nashville, and our best friend and doggy named Char. 

Our little family has the perfect mix of bikinis, colorful closets, bright red lipstick and smiles, making Sel de Mer our home.  We could not be more happy to share it with you!!

From our little beach to yours…

Lauren and Pauline